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Perceptive & Sentiment Computing
Research Unit 1
This research area attempts to develop understanding of human perception and provides insight
through sentiment analysis in computing. It includes developments of theories, methodologies,
techniques and practices. It is inspired through understanding and intuition in the use of natural
language processing, context analysis, and computational linguistic to identify and extract subjective
information in source materials. Research may explore into profiling and modeling user behavior based
on context analysis in the technology such as social media e.g use of text and emoticon in facebook and
twitter. Research conducted in this area deals with human behavior and cognition, Socio-technical
issues, Affection, human centered design, social media and interaction.
Our Objectives
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Our Vision
To cultivate a research environment within the university that fosters collaboration, innovation, and critical inquiry into how people interact with technology. We aim to support impactful research that informs teaching, supports student engagement, and contributes to the university’s academic and societal goals.
Our Mission
To explore and advance knowledge in human perception, sentiment analysis, and user behavior through interdisciplinary research that integrates natural language processing, context analysis, and human-centered design. Our mission is to develop practical methods and tools that contribute to understanding emotion, interaction, and socio-technical systems within digital environments.
